WhatsApp Has Finally Hired A Head For India, The Company's Largest Market

Rupak De Chowdhuri / Reuters

WhatsApp, the Facebook-owned instant messaging app, has hired Abhijit Bose, the cofounder and CEO of Indian digital payments company Ezetap, to be the head of its operations in India, the company’s largest market with more than 200 million users. A press release from WhatsApp said that Bose will join the company in early 2019.

WhatsApp has been under fire in India for its role in spreading misinformation and hoaxes that caused violent mobs to kill at least 29 people this year, and has been criticized repeatedly by India’s government for not doing enough to find a solution to the problem.

The company’s statement only notes that Bose and his team will focus on monetizing WhatsApp by helping businesses use the platform to connect with customers. WhatsApp did not immediately respond to BuzzFeed News’ question about whether Bose would also be responsible for overseeing the company’s anti-misinformation efforts in India.

“WhatsApp is deeply committed to India and we are excited to keep building products that help people connect and support India’s fast-growing digital economy. As a successful entrepreneur himself, Abhijit knows what it takes to build meaningful partnerships that can serve businesses across India,” said Matt Idema, Chief Operating Officer of WhatsApp in the statement.

In August WhatsApp announced that that it had appointed a “grievance officer” to handle and process complaints from uses in India.

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